Break Into the UK & Ireland Medical Tourism Market with Confidence
The only consultancy built by someone who's done it. We help Turkish medical providers launch, grow, and dominate in UK & Ireland markets.
You're Brilliant at Medicine. But UK Patients Don't Know You Exist.
Turkish medical providers face unique challenges breaking into the UK & Ireland market. We've lived through them all.
Trust & Credibility Gap
UK patients are skeptical of overseas care. You need local presence, testimonials, and professional infrastructure they recognise.
Marketing That Doesn't Convert
Social media posts and Instagram ads aren't enough. You're wasting budget on strategies that don't understand British buying psychology.
No Local Infrastructure
Setting up UK companies, banking, aftercare partnerships, and legal compliance is confusing and time-consuming.
Inconsistent Patient Flow
Some months are busy, others are dead. You need predictable systems, not feast-or-famine chaos.
Protect Your Business from Costly Mistakes
We help you avoid the pitfalls that damage reputations, drain resources, and derail market entry.
Complete Market Entry Solutions
Choose the package that matches where you are in your UK/Ireland journey
Market Entry Sprint
For providers who haven't cracked UK/Ireland yet
- UK company setup + banking + compliance
- Brand development for UK market
- Website localisation & messaging
- First consultation day (venue, marketing, execution)
- Legal setup & patient agreements
- Complication insurance partnership
- 3-month support & optimisation
Growth Accelerator
For providers who need consistent patient flow
- Quarterly consultation day planning (4/year)
- Ongoing social media & content strategy
- PR & surgeon thought leadership
- Sales training for your team
- Lead generation campaigns
- Booking system optimisation
- Patient journey automation
Scale & Infrastructure
For established providers ready for market dominance
- UK/Ireland office setup & location strategy
- Before/aftercare clinic partnerships
- Insurance partnership expansion
- Agent & referral network building
- Sales team recruitment & training
- Investment/JV structuring
- Long-term brand building
Built by Someone Who's Actually Done It
Nihal Terzi founded her consultancy after building Health Store Turkey from scratch—navigating every challenge Turkish medical providers face in the UK market.
With 28 years of UK & Ireland sales experience across industries and 5 years building a successful medical tourism business, Nihal knows both sides: Turkish provider challenges and British patient psychology.
The difference? She's lived through every mistake so you don't have to. From navigating UK regulations to running consultation days that convert, she's built the playbook that works.
- 28 years UK & Ireland B2B sales expertise
- Founded & scaled Health Store Turkey
- Organised 20+ successful consultation days
- Deep UK healthcare compliance knowledge
- Bilingual: English & Turkish fluency
The Health Store Turkey Revolution
How Nihal transformed Turkish medical tourism from a cottage industry into a world-class professional service
Before: The Old Way
- ❌ Ex-pats making casual recommendations
- ❌ No professional infrastructure
- ❌ Language barriers creating confusion
- ❌ Inconsistent patient care standards
- ❌ Limited aftercare support
After: Professional Excellence
- ✓ Medical history vetting before acceptance
- ✓ English-speaking Patient Coordinators
- ✓ Pre-op consultations in UK & Ireland
- ✓ Aftercare medical packs
- ✓ Ongoing dietician support
- ✓ Professional patient journey management
Recognised for excellence in medical tourism
Nihal's leadership honoured nationally
Keynote at international conventions
Consulting for leading providers worldwide
Ready to Go Further Afield? We're Ready to Go With You.
While our core expertise lies in the UK & Ireland markets, Nihal has already facilitated patients from across the globe.
From North America to the Middle East, Australia to Africa—our proven systems work globally. While we specialise in the UK & Ireland, we bring the same expertise to any English-speaking market you're ready to tackle.
What Our Clients Say
"Nihal consistently delivers exceptional results for our hospital. She brings over £1 million in business annually through her strategic approach to the UK and Ireland markets. Her deep understanding of both medical excellence and British patient expectations makes her an invaluable partner."
"I worked with The Health Store Turkey for five years to build my brand and reputation in Ireland. Their strategic approach transformed my practice — I'm now recognised as one of the most sought-after plastic surgeons in Turkey for Irish patients. Nihal's expertise in market positioning is unmatched."
"After spending hundreds of thousands of pounds trying to break into the UK market ourselves with no success, we partnered with The Health Store Turkey. Within two years, we're now attracting over 200 UK patients annually. The ROI has been extraordinary."
"Nihal helped me establish my dental practice from the ground up with international patients in mind. She handles all our lead generation and patient follow-ups with such professionalism. I genuinely couldn't run my international practice without her expertise."
À La Carte Services
Need something specific? We offer individual services tailored to your needs.
Market Entry & Setup
- UK/Ireland company formation
- Banking & financial setup
- Office location strategy
- Legal compliance & documentation
Marketing & Acquisition
- Brand development & positioning
- Digital marketing strategy
- Consultation day planning
- Social media management
- PR & thought leadership
Sales & Operations
- Sales team training
- Booking system optimisation
- Patient journey design
- CRM implementation
Strategic Support
- Independent clinic vetting
- Investment & JV structuring
- Insurance partnerships
- Product/brand market entry
Frequently Asked Questions
Common questions about medical tourism consulting and UK market entry.
A medical tourism consultant helps healthcare providers expand into international markets. This includes setting up legal entities, navigating local regulations, building patient acquisition systems, organising consultation days, developing marketing strategies, and managing the end-to-end patient journey from enquiry to aftercare.
Turkish medical providers enter the UK market by establishing a UK company, setting up compliant banking, developing a brand positioned for British patients, organising in-person consultation days in UK cities, building aftercare partnerships, and creating marketing campaigns that address UK patient expectations around trust, safety, and professionalism.
Medical tourism providers marketing to UK patients must comply with UK advertising regulations (ASA/CAP codes), data protection laws (UK GDPR), consumer protection legislation, and potentially CQC standards if offering any UK-based clinical services. Social media advertising for medical procedures has specific restrictions that many overseas providers inadvertently breach.
UK market entry packages typically range from £15,000 to £25,000 for a full Market Entry Sprint covering company setup, branding, compliance, and first consultation day. Ongoing growth retainers start at £3,500 per month. Many fees may qualify for Turkish government subsidies covering up to 70% of costs.
A consultation day is an in-person event held in UK or Ireland cities where Turkish surgeons meet prospective patients face-to-face. Patients receive free or subsidised consultations, building trust and allowing surgeons to assess suitability. Well-organised consultation days are the highest-converting patient acquisition method in medical tourism.
Nihal Terzi has 28 years of UK and Ireland B2B sales experience combined with 5 years building Health Store Turkey, a successful medical tourism business. She has organised over 20 consultation days, is bilingual in English and Turkish, and has first-hand experience navigating every challenge Turkish providers face in the UK market.
Let's Start a Conversation
Tell us about your goals and we'll get back to you within 24 hours with tailored advice on your UK & Ireland market entry.
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